Find your core consumer
Identify who is actually driving your growth, and build everything around them.
Core Consumer Lab — Brand Strategy and Growth Advisory for Consumer Brands
Consumer truth. Brand strategy. Intentional growth.
Growth-stage brands do not need more marketing.
They need to go deeper on their consumer.
That is where I start. Every time.
You have built something real. Early traction, retail placement, or a community that genuinely loves what you have made. But something is not converting the way it should. The brand message has started to drift. You are not sure who your core consumer actually is. Your spend is not working as hard as it could. Or you are the one making every marketing decision, and you know that cannot scale.
That is exactly where I do my best work.
The consumer is the strategy.
What we do together
Sharpen your brand message
Close the gap between what your brand says and what your consumer needs to hear.
Build and optimize your product portfolio
Build the portfolio architecture and innovation roadmap that makes every launch more likely to succeed.
Build your channel strategy
Influencer and creator marketing, affiliates, retail media, and emerging platforms. The right channels, executed well.
Build your marketing team
Design the org structure, define the roles, and create the operating rhythm your next stage requires.
CEO marketing partner
A senior sounding board for founders who are doing the marketing themselves and know it is time to transition.
I started as an engineer. Which means before I ever think about marketing, I ask one question: does this actually solve a real problem for a real person? Twenty years of brand strategy, consumer work, and growth leadership at L'Oreal, Avon, Essie, Flamingo, and RoC later, that question still drives everything I do.
That is not how most consultants work. It is how the best brands are built.
Ready to get started?
If you are building a consumer brand and the marketing is not working the way it should, let's talk.